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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]
Frank W. and Sue Mayborn School of Journalism
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Main Office
Sycamore Hall, Room 206
Mailing address:
1155 Union Circle #311460
Denton, TX 76203-5017
940-565-2205
Fax: 940-565-2370
Office of Student Advising
Sycamore Hall, Room 205
940-565-3365
Web sites: www.journalism.unt.edu
Michael McPherson, Acting Dean
Faculty
A career in journalism is exciting, dynamic and critical to the future of an informed and enlightened American society. The Mayborn School of Journalism provides students with the creative and critical-thinking skills to prepare them to work in the following fields:
- news and sports reporting, writing, visual journalism (stills and video), design, and publishing for the Internet, newspapers, broadcast, magazines, books;
- advertising in agencies, profit and non-profit organizations, and media;
- public relations in agencies, corporations, government, and non-profit organizations;
- web and desktop publishing; and
- teaching in secondary schools.
The curriculum prepares students with broad and diverse skills for work in multiple media platforms; to develop their skills to analyze, evaluate and inform; and to consider the ethical implications of mass communication and its impact in today’s world. Students learn in multimedia labs using state-of-the-art computers, software and video equipment. The school emphasizes curriculum and career advising and mentoring by professionally trained faculty and staff.
The Mayborn School of Journalism comprises five concentrations: advertising, broadcast and digital journalism, digital and print journalism, photojournalism, and public relations.
The journalism major with a broadcast and digital, print and digital, or photojournalism concentration prepares students for careers in reporting, writing, editing and photojournalism (video and stills) for the Internet, television, newspapers, magazines and radio. With a strong focus on multi-platform journalism, students receive hands-on opportunities as news reporters, sports reporters, writers, photojournalists, designers, and editors for online, on air and in print for the North Texas Daily, NTDaily.com, NTDaily TV, Hatch and other area media. Teacher certification is available in journalism.
Students receive hands-on experience from faculty with extensive professional experience in broadcast, print, online and digital news. They also can complete internships at newspaper, television, radio and web organizations in the Dallas-Fort Worth area, the nation’s fifth largest media market, and in other news organizations in the area and across the state.
The journalism major with an advertising or public relations concentration prepares students to work in advertising, public relations and integrated communication careers in a variety of settings: ad/PR/marketing agencies, corporations, non-profit agencies, government, public affairs and more. Students gain critical thinking skills, creative practice and professional experience by studying cases, developing campaigns and completing internships. To help real-world clients such as non-profit organizations, students create materials including advertisements for traditional and non-traditional media, newsletters, news releases, public service announcements, web sites and social media strategies. Students also gain experience through SWOOP, the student-managed advertising and public relations agency.
Vision statement
To create the most innovative professional and academic program while maintaining our journalism heritage.
Mission statement
To prepare students with ethical values, life-time communication and intellectual skills, as well as for successful careers in the professions represented by the school’s undergraduate departments and graduate degree programs.
Accreditation
The Frank W. and Sue Mayborn School of Journalism is among the elite journalism programs that have earned national accreditation by the ACEJMC, the Accrediting Council on Education in Journalism and Mass Communication. (University of Kansas School of Journalism, Stauffer-Flint Hall 1435 Jayhawk Blvd., Lawrence, KS 66045; telephone 785-864-3973; or visit www2.ku.edu/~acejmc/FULLINFO.HTML.)
Academic advising
Information about academic matters is available in the Office of Student Advising for the School of Journalism. Students will work with professional and faculty advisors concerning degree audits, application of transfer credit, individual career needs and general academic requirements.
Degree audit
Each student should have a degree audit prepared by the School of Journalism. This official degree audit should be made upon completion of the pre-major requirements, typically by the end of the sophomore year. Transfer students should have degree audits prepared during their first term/semester at UNT. Information is available from the Journalism Office of Student Advising office, Sycamore Hall, Room 205.
Programs of study
The program is divided into five concentrations: advertising, broadcast and digital journalism, digital and print journalism, photojournalism, and public relations.
Core curriculum
Candidates for the Bachelor of Arts degree in the Mayborn School of Journalism must complete the University Core and the Journalism degree requirements shown below. Students should see the Office of Student Advising for their major for more information.
University Core Curriculum
- Communication (English Composition and Rhetoric) (6 hours): See approved list in the Academics section of this catalog.
- Mathematics (3 hours): See “University Core Curriculum Requirements ” in the Academics section of this catalog.
- Life and Physical Sciences (6 hours): See “University Core Curriculum Requirements ” in the Academics section of this catalog.
- American History (6 hours): See approved list in the Academics section of this catalog.
- Government/Political Science (6 hours): See approved list in the Academics section of this catalog.
- Creative Arts (3 hours): See approved list in the Academics section of this catalog.
- Language, Philosophy and Culture (3 hours): See approved list in the Academics section of this catalog.
- Social and Behavioral Sciences (3 hours): See approved list in the Academics section of this catalog.
- Component Area Option (6 hours): See approved list in the Academics section of this catalog.
Mayborn School of Journalism degree requirements
The following requirements are in addition to or a specification of the University Core Curriculum requirements for Bachelor of Arts degrees.
- Mathematics (3 hours, also satisfies the university core): MATH 1680 . Students must follow all prerequisites as listed in this catalog.
- Foreign Language (6–8 hours, or proficiency): two foreign language classes in the same language from 1010 and 1020 are required. Students may test out of these courses and still satisfy the requirement.
- Social Science/Marketing (12 advanced hours): selected from 3000- or 4000-level courses in anthropology, economics, geography (regional science only), history, philosophy, political science, psychology, social work, sociology and MKTG 3650.
Major and minor
For requirements in the major and minor, students should consult “University Core Curriculum” in the Academics section of this catalog, and department or division sections.
Other requirements
Elective hours as needed at either the lower level or advanced level to meet the minimum of 120 semester hours for graduation, including 42 advanced hours. Electives should be chosen in consultation with an advisor.
Internships
Students can gain additional experience through internships at newspapers, magazines, book publishing companies, television and radio stations, web companies, advertising and public relations agencies, and large and small businesses throughout the Dallas–Fort Worth region and the nation.
Because a journalism education provides students with strong writing, research and critical thinking skills, journalism graduates also find work at a variety of jobs outside the media industry or use the degree to enter graduate or law studies.
Mayborn Conference
The Mayborn School of Journalism hosts the nationally acclaimed Mayborn Literary Nonfiction Conference each year in July. For more information, go to journalism.unt.edu/maybornconference.
North Texas Daily
The award-winning North Texas Daily, UNT’s student newspaper in print and online, provides practical experience for students in both departments of the School of Journalism. The Student Publications Committee selects the editor each term/semester, and staff jobs are open to any UNT student. The Daily is published four days a week in the fall and spring terms/semesters and less frequently in the summer. The Daily has been providing news and entertainment to UNT students since 1948. For more information, contact the Daily’s advisor at 940-565-2205, or visit the Daily’s web site at www.ntdaily.com.
North Texas Daily TV
Beside working on the student-run newspaper NTDaily and NTDaily.com, students may also practice the skills they learn in journalism classes by working on the NTDaily TV newscast, sports talk shows and highlight shows, community affairs, and other local programs. The student-produced programming is shown on Denton Community Television (DCTV), the city’s public access channel which is operated on campus by the Mayborn School of Journalism. Students may also create and produce other programming of interest to the university community and residents of Denton.
SWOOP Agency
SWOOP is a student-managed advertising and public relations agency doing real work for real clients. Under the guidance of faculty with professional agency experience, students come up with big ideas that build their clients’ businesses while also building their resumes. Students work on a variety of projects in positions such as account management, account planning, media, public relations, copy writing, art direction and social media. Students may apply as volunteers or receive practicum credit.
Ad Team/National Student Advertising Competition
Ad Team is a group of dedicated students who come together to create, develop and execute an integrated communications campaign for a national client. This intensive immersion in an advertising campaign, under the guidance of veteran faculty, culminates in the American Advertising Federation’s National Student Advertising Competition where the Ad Team pitches its campaign to a panel of professional judges from the communications industry.
HATCH
HATCH is a student-run agency that offers real world experience for visual storytellers. Student photographers cover events, produce portraits, document anything from research to architecture and tell stories through multimedia video. The experience gives photojournalism students the opportunity to get hands-on training plus on-the-job work experience. The team includes photographers with diverse skills including studio and on-location lighting, documentary or editorial storytelling and more.
Majors
Grad Track Options
Minors
Secondary Teacher Certification
Undergraduate Academic Certificates
Requirements
Journalism
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JOUR 1210 - Mass Communication and Society (COMM 1307)
3 hours
Principles of mass communication including historical, economic, social, ethical and legal factors influencing the operation and content of the mass media. Impact of new technology in changing the media. A survey of mass communication areas (newspapers, magazines, advertising, public relations, television, wire services, Internet and networks), and careers they offer.
Prerequisite(s): None.
Core Category: Component Area Option or Social and Behavioral Sciences -
JOUR 2000 - Principles of Advertising and Public Relations
3 hours
Survey of advertising and public relations principles provides a broad overview of key components used in integrated marketing communication. Explores advertising and PR agencies, media corporations, not-for-profits and other institutions. Topics include history, practices, trends and case studies delivered in two eight-week modules. Taught by two instructors, the course includes two eight-week modules in advertising and public relations.
Prerequisite(s): None.
Core Category: Component Area Option -
JOUR 2250 - Media Literacy
3 hours
This course involves criticism and analysis of the function, role, and responsibility of the mass media in modern society from the consumer perspective. Includes the ethical problems and issues facing each media format, with the effect of political, economic, and cultural factors on the operation of the media. This course also delves into the production of media, the methods consumers use to interpret media content, and the impact of different levels of individual media literacy on civic and socioeconomic, and communication issues.
Prerequisite(s): N/A
Core Category: Component Area Option -
JOUR 2300 - Principles of News
3 hours
Understanding the fundamentals of news and news gathering through lectures, discussions, group projects, hands-on activities, guest speakers and multimedia to educate students on the skills, methods and practices of the twenty-first century journalist. Introduction to the business of journalism, audience information needs, reader/viewer engagement and news judgment. Students also learn news writing and reporting principles used in print, photojournalism, broadcast and digital/online journalism.
Prerequisite(s): None.
Core Category: Component Area Option -
JOUR 2310 - Introduction to Media Writing (COMM 2311)
3 hours (3;2)
Fundamentals of writing, reporting and information gathering for a variety of journalism professions including advertising, newspapers, public relations, broadcast and web.
Prerequisite(s): Passing score on the grammar, spelling and punctuation exam; successful completion of two terms/semesters of first-year English; journalism major or minor status; consent of school.
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JOUR 2996 - Honors College Mentored Research Experience
3 hours
Research experience conducted by a freshman or sophomore honors student under the supervision of a faculty member.
Prerequisite(s): Admission to the Honors College; freshman or sophomore class status; consent of Honors College dean.
May only be taken once for Honors College credit.
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JOUR 3020 - Advertising Account Planning
3 hours
Explores the role of the account planner who develops innovative ways to engage consumers, writes the creative brief and inspires the copywriter/art director team as they create advertising messages. Students learn to think critically and to understand the use of both primary and secondary research to develop key insights. Students are also exposed to strategic thinking as they write the creative brief and other communication that advertising professionals use to solve business problems.
Prerequisite(s): Journalism major status: MATH 1680 , passing score on the GSP (grammar, spelling and punctuation exam), JOUR 1210 , JOUR 2000 , JOUR 2310 . Journalism minor status: JOUR 2000 . Or consent of school.
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JOUR 3040 - Advertising Media Strategy
3 hours
Print, broadcast and web time-buying procedures important to media buyers and media salespeople. Assignments in audience research, identifying media that reach target audiences and using effective media mixes. Also includes development and presentation of media plans.
Prerequisite(s): Journalism major status: MATH 1680 , passing score on the GSP (grammar, spelling and punctuation exam), JOUR 1210 , JOUR 2000 , JOUR 2310 . Journalism minor status: JOUR 2000 . Or consent of school.
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JOUR 3050 - Advertising Creative
3 hours
Advertising strategy and execution (writing) for print, broadcast and other media.
Prerequisite(s): Journalism major status; JOUR 2000 , JOUR 3020 and JOUR 3210 .
Corequisite(s): JOUR 3055 .
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JOUR 3055 - Visual Strategy
3 hours
Introduction to tools and techniques for the visual expression of advertising. Covers visualization for advertising in a variety of media: print, outdoor, television, ambient and interactive. Hands-on-class covering how to tap into and use creative assets to make advertising that is compelling and effective.
Prerequisite(s): JOUR major status; JOUR 2000 , JOUR 3020 and JOUR 3210 .
Corequisite(s): JOUR 3050 .
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JOUR 3070 - Advertising Agency Management
3 hours
Covers all aspects of the organization, supervision and management of advertising agency operations in both advertising and marketing agencies as well as client organizations. Topics include client relations, internal/intra-agency relations, project supervision, workflow, traffic, presentations, business development, campaign coordination and project evaluation.
Prerequisite(s): Journalism major or minor status; JOUR 2000 .
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JOUR 3200 - Mass Communication Research Methods
3 hours
Introduction to quantitative and qualitative methods used to study audiences, contents and effects of mass media, especially focusing on advertising and public relations communication and utilizing social science research skills and statistical analysis. Approaches include content analysis, survey research, focus groups and other experimental studies.
Prerequisite(s): Journalism major status: MATH 1680 , passing score on the GSP (grammar, spelling and punctuation exam), JOUR 1210 , JOUR 2000 , JOUR 2310 . Journalism minor status: JOUR 2000 . Or consent of school.
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JOUR 3210 - Applied Design for Advertising and Public Relations
3 hours
Lab setting that incorporates lectures and demonstrations with hands-on experience where students learn and apply the fundamentals of core software applications used in the advertising and public relations industry. Lectures also cover an appreciation of graphic design, typography and other principles used by professionals in advertising and public relations.
Prerequisite(s): Journalism major status; passing score on the GSP (grammar, spelling and punctuation exam), MATH 1680 , JOUR 1210 , JOUR 2000 , JOUR 2310 ; consent of school.
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JOUR 3250 - Game Design for Journalism
3 hours
Fundamentals of game design are taught demonstrating how to integrate games into digital storytelling on behalf of media communication disciplines such as journalism, advertising and public relations. Game mechanics are explored and evaluated to engage audiences with news events, social issues, or on behalf of a client or product. Students design interactions that seek to open dialogue with audiences and explore issues of balance and perspective. Following the design studio model, students organize into teams and apply the design process, rapid content generation, iteration and prototyping, with an emphasis on designs that enhance audience engagement.
Prerequisite(s): JOUR majors that have successfully completed JOUR 3210 or JOUR 3300 .
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JOUR 3300 - Introduction to Visual Communication for News
3 hours
Introduction to basic video photography and editing, still photography and editing, and audio recording and editing for use in news and a digital multi-media environment. Instruction in theory and practice of visual and audio storytelling for news programming. Instruction may include the operation of digital video cameras, digital still cameras, voice recorders and video and audio editing software and hardware including non-linear editing systems.
Prerequisite(s): Journalism major status: MATH 1680 , passing score on the GSP (grammar, spelling and punctuation exam), JOUR 1210 , JOUR 2300 , JOUR 2310 . Journalism minor status: JOUR 2310 . Or consent of school.
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JOUR 3310 - Feature Writing
3 hours
Analysis of newspaper and magazine feature material, from human interest stories to magazine articles; clinical course to develop writing skills, freelance abilities and interests of journalism students.
Prerequisite(s): Journalism major or minor status; JOUR 3321 or JOUR 3323 ; consent of school.
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JOUR 3321 - News Reporting, Writing and Editing
3 hours (3;4)
Continued practice in news gathering and writing to develop news judgment, build writing skills and handle complex news stories. Includes regular campus beat and special assignment reporting. Also examines the editor’s role in news copy, with emphasis on writing quality, copy editing, AP style, headline and caption writing, and basic graphics.
Prerequisite(s): Journalism major status: MATH 1680 , passing score on the GSP (grammar, spelling and punctuation exam), JOUR 1210 , JOUR 2300 , JOUR 2310 . Journalism minor status: JOUR 2310 . Or consent of school.
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JOUR 3323 - News Writing for Broadcast and Web
3 hours
Theory and practice of writing and editing for radio, television and web-based news. Topics include news judgment, script formats and style for radio, TV and web news. Regular writing assignments, lectures and critiques. Possible hands-on writing for student media including student web sites.
Prerequisite(s): Journalism major status: MATH 1680 , passing score on the GSP (grammar, spelling and punctuation exam), JOUR 1210 , JOUR 2300 , JOUR 2310 ; Journalism minor status: JOUR 2310 . Or consent of school.
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JOUR 3340 - Digital Media for Journalists
3 hours
Fast-paced course providing students principles and practice in using digital tools to report, write, blog and produce content in multiple platforms: print, online, social, broadcast and mobile. Includes focus on role and impact of digital-first thinking and technology on journalist’s news gathering and distribution. Also addresses fundamentals of social media, curation, web site analytics and new business models. Content for class shared with NTDaily, NTDaily.com and Denton Community Television.
Prerequisite(s): Journalism major or minor status; JOUR 3321 or JOUR 3323 ; JOUR 3300 ; consent of school.
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JOUR 3400 - Fundamentals of Public Relations Practices
3 hours
Broad overview of public relations practices covering the history, mechanism and processes of public relations in various workplace settings and types of relations. Emphasis is on the four-step public relations process, strategic planning, writing formats and real-world cases. Implications of technological changes, globalization as well as unethical and illegal practices are discussed.
Prerequisite(s): Journalism major status: MATH 1680 , passing score on the GSP (grammar, spelling and punctuation exam), JOUR 1210 , JOUR 2000 , JOUR 2310 . Journalism minor status: JOUR 2000 . Or consent of school.
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JOUR 3410 - Public Relations for Non-Profits
3 hours
Designed for both majors and non-majors. Examines the philosophical and theoretical foundations of public relations and volunteerism in the United States. Students learn to apply these theories to public relations campaigns in the non-profit sector. Strategic communication strategies relating to both internal and external publics are explored, including the unique legal and ethical issues impacting non-profits.
Prerequisite(s): Completion of at least 45 hours of credit.
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JOUR 3420 - Public Relations Writing
3 hours
Writing-intensive course that focuses on professional-level writing skills needed by new practitioners of public relations. Components include news releases, pitch letters, media advisories, feature writing, Web writing, business formats, message design concepts and broadcast forms, as well as communication theory, ethics and law. Editing, grammar and AP style are discussed.
Prerequisite(s): Journalism major status; JOUR 3321 , JOUR 3210 and JOUR 3400 ; consent of school.
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JOUR 3700 - Photojournalism
3 hours (3;3)
Instruction in advanced photojournalism skills and methods including discussion of visual communication theory. Ethical and legal limits concerning photographic coverage and publication are discussed and instruction in Photoshop and digital technology is given. Assignments require covering a variety of photographic subjects and problems outside of class.
Prerequisite(s): Journalism major or minor status; JOUR 3300 ; JOUR 3321 or JOUR 3323 ; consent of school.
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JOUR 4020 - Advertising Industry in New York
3 hours
Introduces students to the industry in a major international advertising center – New York City. Course activities focus on three primary areas of the industry: the advertising agency business, advertisers and advertising media. Students have daily group appointments with members of the New York advertising community. A Shadow Day program allows individual students to meet on specified days with industry personnel in their area of career interest. Offered in New York during summer (3W1) only.
Prerequisite(s): Journalism major or minor status; application required; consent of school.
Application required to be admitted to the class.
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JOUR 4030 - Advertising and Public Relations for Social Good
3 hours
Advertising practitioners encourage consumers to purchase products, and the same toolbox can be used to change other types of behavior. Employs classic advertising techniques to promote pro-social behaviors. Explores the use of advertising skills outside of the advertising agency environment and across a variety of media platforms.
Prerequisite(s): Students must have successfully completed at least 45 hours of course work.
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JOUR 4052 - Advertising Portfolio
3 hours
Capstone course for advertising students in the creative track. Students work in copywriter/art director teams at a local agency with professional mentors to develop their entry-level portfolios. Class meets once a week at a local agency.
Prerequisite(s): JOUR 3050 and JOUR 3055 . Journalism major or minor status; application required; consent of school.
Application required to be admitted to the class. May be repeated for credit up to a maximum of 6 hours.
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JOUR 4055 - Broadcast Advertising
3 hours (3;3)
Writing, producing and editing radio and television scripts. Lectures cover writing, preproduction, production and examples of radio and television commercials.
Prerequisite(s): Journalism major; JOUR 3050 ; consent of school.
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JOUR 4070 - Advertising Campaigns
3 hours
Mirrors the roles of the advertising agency in developing a strategic advertising plan and creating a complete campaign for real clients. Brings together skills and knowledge from all previous advertising courses and results in a comprehensive plansbook and professional presentation of the campaign to the client.
Prerequisite(s): Journalism major status; JOUR 3020 , JOUR 3040 or JOUR 3200 , JOUR 3050 , JOUR 3055 and JOUR 3070 ; consent of school.
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JOUR 4075 - Advertising Campaigns Competition
3 hours
Intensive immersion in advertising campaign planning, with focus on developing an integrated communications campaign for a national client as part of an organization such as the National Student Advertising Competition. Students create, develop and execute a campaign including a comprehensive plansbook and competitive client presentation.
Prerequisite(s): Application required to be admitted to the class. Consent of school; requires application.
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JOUR 4100 - Supervising School Media
3 hours
For journalism teachers who plan to supervise secondary school newspapers, magazines, yearbooks, new media and radio or television outlets. Emphasis on teaching basic journalism courses, staff organization, editorial supervision, advertising sales and media business management.
Prerequisite(s): JOUR 3210 , JOUR 3321 . Consent of school.
Satisfies a requirement for teacher certification.
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JOUR 4210 - Topics in Journalism and Mass Media
3 hours
Rotating topics in both news and strategic communications.
Prerequisite(s): Consent of school.
May be repeated for credit as topics vary.
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JOUR 4230 - Arts and Culture Journalism
3 hours
This course focuses on critiquing for a variety of arts and culture. Examples might include the performing arts such as music (e.g., classical, country, hip hop), theater, dance or fine arts such as film/movies, art shows, photography, food, books, architecture or other areas. The section number will distinguish the area of focus for each class.
Prerequisite(s): None.
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JOUR 4240 - Comparative International Media Systems
3 hours
Study of mass media throughout the world with special attention to how media institutions contribute to building democracy. Comparison of print and broadcast news systems, the sources and flow of international news and the challenges of globalism.
Prerequisite(s): Completion of at least 45 hours of credit.
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JOUR 4250 - Race, Gender and the Media: A Methods Approach
3 hours
Students critically analyze media portrayals of race, gender, sexuality and class and learn to use scholarly research methods to evaluate them. Students examine historical and modern patterns in news media, advertising, television, film, video gaming, popular music, and other mass media. Discussion and writing are major components to this class.
Prerequisite(s): Completion of at least 45 hours of credit.
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JOUR 4270 - Strategic Social Media
3 hours
In a collaborative atmosphere students explore strategic applications of a variety of social media platforms used for strategic communications and journalism. Students are challenged to bring new ideas to the classroom while adapting social media tools to traditional communications planning and measurement methods. Students with specific expertise/interests are encouraged to present to class.
Prerequisite(s): Completion of at least 45 hours of credit.
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JOUR 4321 - Opinion Writing
3 hours
Writing for the editorial page: editorials and columns. Writing critical reviews of the performing arts, visual arts and popular culture. Emphasis on editorials, arts reviews and personal columns.
Prerequisite(s): JOUR 3321 . Journalism major or minor status; consent of school.
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JOUR 4323 - Advanced Writing and Reporting for Broadcast and Web
3 hours
Advanced news writing, reporting and storytelling for television, web and radio. Includes information gathering, writing, interviewing, working a news beat, developing sources and ideas, editing copy, and learning specific formats. Hands-on experience writing, producing and editing news pieces and webcasts for student and area media outlets and web sites.
Prerequisite(s): Journalism major status; JOUR 3300 ; JOUR 3323 ; consent of school.
Corequisite(s): JOUR 4343 .
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JOUR 4343 - Visual News Storytelling
3 hours
Focuses on shooting and editing for television with information about how to select audio for radio news, plus audio and video for the Web. Extensive hands-on experience with camera and editing equipment. Students produce multiple packages, content for student media, newscasts for Denton Community Television and webcasts.
Prerequisite(s): Journalism major status; JOUR 3300 ; JOUR 3323 ; consent of school.
Corequisite(s): JOUR 4323 .
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JOUR 4350 - Sports Journalism
3 hours
Teaches sports reporting, writing, photojournalism and performance for multi-platform use, including web, broadcast and print. Studies column writing, reporting on competition, ethics in sports journalism, sports entertainment, sports business and the impact of sports in society.
Prerequisite(s): Journalism major or minor status; JOUR 3321 or JOUR 3323 and one additional upper-level news or public relations skills class; consent of school.
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JOUR 4355 - Sport Media Relations
3 hours
Course explores the purpose, processes and careers in sport media relations including history, media convergence, economics, budgets, operations, law and ethics of sport media communication. Course will survey sport media careers and provide a better understanding of sport media career opportunities.
Prerequisite(s): Students must be JOUR majors and have successfully completed JOUR 3321 .
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JOUR 4410 - Reporting of Public Affairs
3 hours
Police, court, political and governmental news with typical practical news assignments assigned to professional reporters; background and practice in writing enterprise and investigative stories, including long-form non-fiction narrative writing. Focus on the role of the journalist, the role of the government and the Freedom of Information Act and open government acts. Students cover meetings and police, some at night and possibly on weekends.
Prerequisite(s): Journalism major or minor status; JOUR 3321 or JOUR 3323 ; consent of school.
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JOUR 4440 - Public Relations Case Studies
3 hours
Applications of public relations principles to cases and problems involving various stakeholders. Emphasis on strategic planning and execution, crisis management, and assessment of social media strategies and techniques. Original case analyses and presentations.
Prerequisite(s): Journalism major or minor status; JOUR 2000 ; JOUR 3020 or JOUR 3321 .
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JOUR 4460 - Public Relations Communication
3 hours
Advanced PR writing, planning and media relations, including writing strategic communications plans as well as writing, editing and producing a wide range of public relations communications materials for traditional and new media. Students work with actual clients individually and in groups to produce a PR campaign and professional portfolio.
Prerequisite(s): JOUR 3420 . Journalism major status; consent of school.
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JOUR 4470 - Ethics, Law and Diversity in Advertising and Public Relations
3 hours
Study of philosophical bases for ethical behavior, as well as study of professional codes of ethics for practitioners of advertising and public relations and other journalists. Examination of mass communication law, including privacy, defamation, copyright, financial disclosure, legal and regulatory compliance. Exploration of tactics and strategies for understanding and working with diverse communities.
Prerequisite(s): Journalism major status and JOUR 3420 or JOUR 3050 ; journalism minor status and JOUR 2000 ; 12 hours of upper-level classes; consent of school.
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JOUR 4520 - Advertising and Public Relations Study Abroad
3 hours
Advertising and public relations campaigns are similar in the U.S. and abroad in that they are the culmination of extensive, systematic preparation and planning. Introduces students to issues and trends involved with international advertising and public relations. Studying abroad provides an educational opportunity and life experience. In addition, students are immersed in international advertising and public relations through field trips to global advertising/public relations agencies, readings/resources, guest speakers/presentations, journal writing, ad collection/analysis, and class discussion.
Prerequisite(s): Application through Study Abroad office required.
May be repeated for credit up to a maximum of 9 hours.
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JOUR 4530 - News Study Abroad
3 hours
Explores international media systems, including the press, magazines, broadcasting and online media. Instruction includes lectures, discussions, readings, presentations, field trips, guest speakers and blogging. Students gain a firm grasp of the international media systems and the differences and similarities to the United States media. Concentration is on news media, but entertainment media and sports media are also discussed.
Prerequisite(s): Application through Study Abroad office required.
May be repeated for credit as topics vary up to a maximum of 9 hours.
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JOUR 4620 - Mass Communication Law and Ethics
3 hours
Examination of law and ethics used by working journalists. Law topics include First Amendment, libel, privacy, access to information among other topics. Also examines critical ethical challenges and the ethical decision-making process in today’s changing media.
Prerequisite(s): Journalism major or minor status; JOUR 3321 or JOUR 3323 ; 6 hours of upper-level news courses.
Should be taken final semester.
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JOUR 4720 - Multimedia Storytelling for News
3 hours (3;3–6)
Prepares students to work in 21st century newsrooms using digital and online media with an emphasis on video shooting and editing, creating audio slideshows and creating Web content. Focuses on advanced photojournalism and broadcast news techniques, gathering sound, shooting and editing video as well as producing visual stories. Advanced journalism practices including ethical decision-making, accuracy, writing proficiency, and meeting deadlines.
Prerequisite(s): JOUR 3700 . Journalism major or minor status; JOUR 3321 or JOUR 3323 ; consent of school.
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JOUR 4730 - Advanced Visual Communication
3 hours (3;3)
Guides students through both practical and theoretical explorations of visual communication for news. Explores the uses of photography, video, infographics and data visualization for compelling and visually rich print and multimedia publications. Visual media is analyzed in isolation, in relation to surrounding media and in a larger cultural context. Students produce their own visual projects and critically analyze the works of others from practical, aesthetic, ethical, legal and cultural perspectives.
Prerequisite(s): JOUR 3300 . Journalism major or minor status; consent of school.
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JOUR 4800 - Professional Internship
1–3 hours
Practical experience through employment under the supervision of department chair and professional at the work site. Student must submit bi-weekly reports, work samples and evaluation report at the end of internship; professional supervisor must submit mid-term and final evaluations. Internship and total work and credit hours to be completed must be arranged in advance of enrollment by application to the school. For each hour of credit, student must work a minimum of 100 hours.
Prerequisite(s): Journalism major status; prior completion of at least one upper-level journalism skills course and consent of school.
May be repeated for credit; however, no more than 3 hours of total credit for JOUR 4800 and JOUR 4805 or JOUR 4810 may be applied to the journalism degree requirements.
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JOUR 4805 - Advertising and Public Relations Practicum
1-3 hours
Supervised practical experience for advertising and public relations students working on-campus. For each hour of credit, student must work a minimum of 100 hours.
Prerequisite(s): Journalism major status; prior completion of JOUR 3020 and JOUR 3050 or JOUR 3420 ; consent of school.
May be repeated for credit; however, no more than 3 hours of total credit for JOUR 4800 and JOUR 4805 may be applied to the journalism degree requirements.
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JOUR 4810 - News or Sports Practicum
1–3 hours
Supervised, intensive practical experience for journalism students to cover news or sports events on a daily basis. Includes interviewing, writing, reporting, shooting, editing reports for the North Texas Daily, NTDaily.com, NTDaily TV, or other appropriate web, broadcast or print venue approved by supervising journalism faculty. Requires a minimum of 100 hours of work for each hour of credit.
Prerequisite(s): Journalism major status; JOUR 3321 or JOUR 3323 ; consent of school.
May be repeated for credit; however, no more than 3 hours total credit for JOUR 4800 or JOUR 4810 may be applied to the journalism degree requirements.
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JOUR 4815 - SWOOP Agency Practicum
1-3 hours
Supervised intensive practical experience for advertising and public relations students while working in on-campus student advertising and PR agency. Includes agency experience from working directly with clients to development and execution of advertising messages and PR communication for a variety of media. For each hour of credit, student must work a minimum of 100 hours.
Prerequisite(s): Journalism major status; JOUR 3020 ; JOUR 3050 or JOUR 3420 ; consent of school. By application only.
May be repeated for credit up to a maximum of 3 hours.
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JOUR 4820 - History of American Media
3 hours
Main trends and economic, social, political, and technological factors and people that produced the institutions and traditions of the American mass media; emphasis on the changing roles of media and the impact of new communications technologies in the 21st century.
Prerequisite(s): Completion of at least 45 hours of credit.
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JOUR 4850 - Magazine Production
3 hours
Study of American magazines; production sequence of a publication, composition and printing methods, layout problems, writing to fit, cost-quality factors, rewrite, copy reading, styling, writing, titles, blurbs, captions and fitting galleys into layouts.
Prerequisite(s): Journalism major or minor status; JOUR 3321 or JOUR 3323 ; JOUR 3300 ; consent of school.
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JOUR 4900 - Special Problems
1–3 hours
Prerequisite(s): None.
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JOUR 4910 - Special Problems
1–3 hours
Prerequisite(s): None.
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JOUR 4951 - Honors College Capstone Thesis
3 hours
Major research project prepared by the student under the supervision of a faculty member and presented in standard thesis format. An oral defense is required of each student for successful completion of the thesis.
Prerequisite(s): Completion of at least 6 hours in honors courses; completion of at least 12 hours in the major department in which the thesis is prepared; approval of the department chair and the dean of the school or college in which the thesis is prepared; approval of the dean of the Honors College.
May be substituted for HNRS 4000 . Course may be taken only once for Honors College credit.
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JOUR 4999 - News Capstone
3 hours (1;2)
Culmination of the entire college learning experience by integrating concepts and skills of journalism learned in the classroom with real-life experiences of a working newsroom. Students learn and practice online, print, broadcast and photo journalism together in a newsroom setting. Capstone experience course required of all journalism majors with concentrations in digital/print, broadcast and photojournalism.
Prerequisite(s): Journalism major status; JOUR 3310 or JOUR 3700 or JOUR 4321 or JOUR 4323 .
Should be taken during final 30 hours of study.
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