HLTH 3110 - Health Promotion: Development and Application of Presentation Skills

3 hours

Introduction to communication theories, methods of behavior change (behavior and social science theories), marketing/social marketing models, mass communication theories and persuasive presentation concepts. Case studies, resources, research tools and examples of different media channels are reviewed and analyzed to explore how to reach different target audiences with the most effective health communication strategy required.

Prerequisite(s): None.