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Sep 27, 2024
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DRTL 4070 - Digital Retail Analytics
3 hours
A study of key concepts, diagnostic approaches, techniques and practices of web analytics used to create measurable value for the digital retailing channel.
Prerequisite(s): A grade of C or better in DRTL 2080 , DRTL 2090 , and MDSE 3510 ; major in digital retailing; junior standing or consent of instructor.
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