ADVG 3300 - Advertising Strategy and Insights

3 hours

Strategists collect and analyze consumer insights to form effective campaign concepts. A focus on creating authentic advertisements while employing principles of brand positioning, creative inquiry, and strategic thinking. Emphasis on interviews, focus groups, surveys, and interpreting market data.

Prerequisite(s): Completion of ENGL 1310 and ENGL 1320 or TECM 1700 and TECM 2700; ADVG 1000, ADVG 2100; or consent of school.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20