MKTG 3650 - Foundations of Marketing Practice

3 hours

An introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real-world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these opportunities. Marketing mix topics include development and management of products/services, price setting and management, supply chain and distribution channel management, and management of integrated marketing communications. Special emphasis is given to ethical, socially-responsible and sustainable decision-making and business practices.

Prerequisite(s): Junior standing. For Business majors only.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $15.50