ADVG 3200 - Advertising Account Management

3 hours

Covers all aspects of the organization, supervision and management of advertising agency operations in both advertising and marketing agencies as well as client organizations. Account executives lead client relations, internal/intra-agency relations, project supervision, workflow, traffic, presentations, business development, campaign coordination and project evaluation.

Prerequisite(s): Completion of ENGL 1310 and ENGL 1320 or TECM 1700 and TECM 2700; ADVG 1000, ADVG 2000; or consent of school.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20