ADVG 3100 - Advertising Art Direction for Brands

3 hours

Hands-on advertising art direction course. Develop advertising brand identity through imagery, including logos, icons, typefaces and color schemes. Advertising industry tools are used to create visualizations of brands and evolve existing brands. Develop skills by pitching work to clients and giving and receiving constructive critiques.

Prerequisite(s): Completion of ENGL 1310 and ENGL 1320 or TECM 1700 and TECM 2700; ADVG 1000, ADVG 1100 or ART 3030; or consent of school.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20