ADVG 3110 - Representation Through Advertising Art Direction

3 hours

Hands-on advertising art direction course. A study of ethics in advertising art direction decisions; how advertising imagery shapes society including model selection, stereotypes, and bias. Implement advertising industry tools to create equitable campaigns that reflect important shifts in industry practices. Develop skills by pitching work to clients and giving and receiving constructive critiques.

Prerequisite(s): Completion of ENGL 1310 and ENGL 1320 or TECM 1700 and TECM 2700; ADVG 1000, ADVG 1100 or ART 3030; or consent of school.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20