ADVG 3220 - Social Media Client Partnerships

3 hours

Examines social media through the lens of paid, branded partnerships. Emphasis on account management and media buying roles. Explores law and ethics, pursuing account acquision, media strategy, online content management, and campaign analytics for social media.

Prerequisite(s): Completion of ENGL 1310 and ENGL 1320 or TECM 1700 and TECM 2700 ; ADVG 1000 , ADVG 2000 ; or consent of school.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20