Admission requirements

1. Bachelor’s degree from an accredited college or university.
2. Bachelor’s grade point average (GPA) of 3.0 or higher overall, or bachelor’s GPA of 3.0 or higher on the last 60 hours, or completed master’s degree GPA of 3.4 or higher.
3. At least two letters of recommendation from individuals who can give evidence of the candidate’s critical thinking ability to engage in graduate studies. The recommendations should also address the candidate’s ability to work independently and in groups.
4. Resume or curriculum vitae that includes the candidate’s previous work or educational experiences.
5. A personal statement from the candidate stating his or her goals and rationale for applying to the digital communications analytics program and a brief description of his or her career and research expectations with regard to work and further education.

Degree requirements

This degree is a comprehensive program with options to prepare individuals for positions in both industry and education related to data analytics, communications and social media. Theoretical foundations in data analytics and social media communications are expanded through applications in data collection, visualization, analysis and reporting.

This degree is a 36-hour program, which consists of 24 hours of eight required courses and 12 hours of elective courses.