Content Strategy minor

The Content Strategy minor offers an innovative curriculum equipping students with essential skills to strategically plan, develop, and manage content across digital platforms and channels. Through a mix of coursework in writing, project management, data analytics, and marketing, students gain hands-on expertise to create cohesive digital experiences that engage users and align to business goals.

The 18-credit hour minor requires coursework in technical writing, marketing, and projective management. This blend of disciplines provides graduates with a strategic mindset and technical toolset to coordinate content effectively as social media specialists, digital marketers, web designers, SEO managers, and whatever new professions created by AI and automation advancements.

Requirements, 18 hours

The minor in Content Strategy equips students with skills to strategically plan, develop, and govern content across digital platforms. Through coursework integrating writing, project management, marketing, and analytics, students learn to create cohesive digital experiences that engage users and align to business objectives.

This innovative, application-focused minor positions students to address organizations’ growing content needs and drive impactful outcomes in our evolving digital landscape.

The minor includes 18 credit hours and requires TECM 2700, 3010, 3550, 4500, and MKTG 3651. Additionally, students choose between INFO 4306 or LTEC 4060.