JOUR 2400 - Fundamentals of Public Relations Practices

3 hours

Broad overview of public relations practices covering the history, mechanism and processes of public relations in various workplace settings and types of relations. Emphasis is on the four-step public relations process, strategic planning, writing formats and real-world cases. Implications of technological changes, globalization as well as unethical and illegal practices are discussed.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20 (instructional fees), $30 (differential fees)