MKTG 3700 - Marketing Metrics

3 hours

Calculate, understand, and interpret fundamental metrics or indicators of performance in marketing contexts. The pedagogical method is a hands-on analysis of mini-cases, problems and exercises, using hand calculation as well as computer worksheets.

Prerequisite(s): MKTG 3650 or MKTG 3651 (may be taken concurrently, but completion is recommended).

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $15.50