MKTG 3720 - Digital Marketing Fundamentals

3 hours

Students are expected to garner an appreciation for the role of digital technologies - including the internet, mobile devices, display marketing and other emerging technologies - for creating competitive advantages in the global marketplace. Reviews concepts and methods pertinent to digital marketing, including the evolution of some key technologies and methods, and their importance in the role of marketing.

Prerequisite(s): MKTG 3650 or MKTG 3651.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $15.50