MKTG 4330 - Strategic Brand Management

3 hours

Course concentrates on strategic and operational issues related to brand management—an important aspect of marketing management—its integration in the organization, management of a brand portfolio, environmental scanning, creation and delivery of consumer value, budgeting, planning, and control issues. Specific topic areas include research, data management, analyses for planning and decision-making. Additional topics include decisions concerning product/service offerings, pricing, communication (advertising, sales promotion, sponsorship, and publicity), channels, ethics, and global implications, among others.

Prerequisite(s): MKTG 3650 or MKTG 3651 and MKTG 3700 (may be taken concurrently).

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $15.50